Automatic, Jafza

The Automatic retail food experience goes back to 1977 when the first Automatic Restaurant was opened in Abu Dhabi.

A simple restaurant with authentic Lebanese Cuisine, catering predominantly for Middle Eastern and local communities in the UAE.

It started gaining popularity due to its delicious cuisine, generous portioning and friendly Arabic speaking staff.

Automatic went back to the basic when serving the Lebanese Cuisine. The variety in the menu serves to suit all the different tastes of our customers, with diversity in flavor from across Lebanon.

The Automatic food quality and the friendly ambiance provide our customers with a memorable experience.

In 2002, Group took significant stake Automatic as it saw the potential in developing the chain further.

Between 2002 and 2011 the chain doubled in size introducing new standards, emphasizing on a better guest dining experience and operational procedures.

In January 2012 complete management of the Automatic was taken over by the Group and decided to take the Brand to the next era of modern design, highly qualified F&B Management and Team Members offering the highest quality of Lebanese food and customer service at affordable prices for all.

Back to nature… back to basics. Automatic was born out of a yearning for all things simple…out of a wish to return to the fine simplicity of our forefathers.