Fruitas – Little Manila Express, Deira City Centre Area

Banking on the trend of healthy living in the Philippines, Fruitas Group of Companies opened its first store Fruitas Fresh from Babot’s Farm in the year 2002 at SM Manila. Nobody expected that a single beverage stand offering fresh fruit shakes could flourish into a thriving business of more than 700 profitable stores nationwide.

Today, the Fruitas Group, incorporated with more than 700 stores across Philippines, is an authentic all-fresh-fruit based concept store. While more than 200 of its stores are company owned, it has franchised over 500 of them in all accessible venues across the region
Built on a concept that integrates a healthy lifestyle, merging it with people’s sweet tooth, Fruitas House of Desserts has developed an innovative concept. It imbibes ‘everything sweet nature has to offer’ through a menu that combines on-the-go, refreshing fruit and powder based shake alongside the Filipino-inspired local Halo-Halo desserts.
What sets this brand apart from others in the business is that it encourages customers to handpick the fruits that they want to see in their shakes, salads or desserts. Fruitas believes that this procedure makes the customer interaction more fun and healthy, while also giving customers the element of freedom.