Potbelly, City Centre Deira, Deira City Centre Area

Potbelly Sandwich Shop began in 1977 as a small antique store run by a nice young couple. Despite the fast-paced, never-a-dull-moment world of antique dealing, the couple decided to bolster their business by making sandwiches for their customers.

What began as a lark, turned out to be a stroke of genius. Soon, people who couldn’t care less about vintage glass doorknobs were stopping by to enjoy special sandwiches and homemade desserts in this unusual atmosphere.

As the years passed, the lines grew. Booths were added, along with ovens for toasting sandwiches to perfection, beverage coolers, hand-dipped ice cream – even live local music. The little antique shop had become a full-fledged, totally unique sandwich joint. Then in 1996, an entrepreneurial young man by the name of Bryant Keil bought the original store on Lincoln Avenue in Chicago, Illinois. Together with his team, Bryant obsessed over every detail of each new store, making sure that they maintained the same charm and heritage. Now more than 200 shops later we hope you find that same magic in your neighborhood Potbelly.

Potbelly’s menu expanded over time to satisfy an even wider variety of cravings. Crisp made-to-order salads, freshly-baked cookies like the customer favorite Oatmeal Chocolate Chip Cookie and hand dipped shakes and non-fat frozen yogurt smoothies are now available. The shops of course feature legendary toasty warm Potbelly sandwiches like the “Wreck” made with premium roast beef, salami, oven roasted turkey breast, smoked turkey and melted Swiss cheese. But that same Potbelly freshness and goodness remains to this day for customers in every shop in every neighborhood.