Umami, City Centre Deira, Deira City Centre Area

In the rapidly growing cities of East Asia, lifestyle is busy and quickpaced. The food culture has adapted to this momentum, sparking a fast food movement that emphasizes efficiency yet maintaining quality and preserving the traditional essence.

Throughout the major modern cities in the Far East, trendy restaurants seamlessly combine traditional cuisine with a modern edge. From a technologically advanced Dim Sum Café in Hong Kong to a standing only ramen shop in Shinjuku, the traditional cuisines of the Far East have evolved and combined to create new perspectives on dining. The fact is, East Asians are eating their own food very differently today. Many of these new offerings began as fusion foods which evolved and became so widely accepted that they are no longer considered “fusion” but everyday urban food. These items are celebrated and consumed on such a large scale in East Asia that they have collectively been combined into what is known as the Far East Urban Cuisine.