Iconic Fitness, Dubai Marina

We at Iconic Fitness are passionate about overcoming obstacles and
celebrating the rewards of hard work. At Iconic Fitness, the workouts are
challenging but accessible. Our athletes leave each day feeling accomplished:
stronger, faster, fitter — healthier. And not because we have the best coaches
in Dubai (even though we do) but because we all draw our motivation
to do and be our best from the people around us.

Our highly-qualified coaches are dedicated to you and each and every class they lead. We understand your goals – we’ve been there and we’ve coached members through every imaginable fitness goal. From the smallest (but not always the easiest) to the seemingly impossible, we’re here to help and guide you though them all.

Weight Loss

Located at Dubai Marina, FIT23 is hosted by La Verda Suites and Villas and enjoys the longest stretch on the Dubai Marina Promenade with its Villas, suites, and food & beverage outlets. The property offers free WiFi and free private parking.

La Verda Suites & Villas, Dubai Marina offers an outdoor pool having panoramic views of Dubai Marina, Direct Access to & from Marina Walkthrough escalators located on the Lobby Level.

The modern suites & Villas include 42-inch flat-screen LED TVs and Large windows. All the suites have balconies with seating to enjoy the views. There are full kitchen amenities available. La Verda’s dining options include – Promenade 24 Hours All Day Dining Restaurant, Hoya Mal – Outdoor Heritage café & Pool Café Lounge to take care of all your food cravings.

JBR Beach is a 10-minute walk from La Verda Suites & Villas, and it is a 10-minute drive to Mall Of The Emirates. Dubai International Airport is a 30-minute drive away. Dubai Marina is a great choice for travelers interested in beaches, architecture, and relaxation.
Dubai Marina is a great choice for travelers interested in beaches, food.

Our property also has one of the best-rated locations in Dubai! Guests are happier about it compared to other properties in the area.
Couples particularly like the location — they rated it 9 for a two-person trip.
This property is also rated for the best value in Dubai! Guests are getting more for their money when compared to other properties in this city.

FIT23 is located on the first floor.

Strength and functional area

Look Good, Stay Healthy

Functional strength training is a proven way to slow down the effects of age-related muscle atrophy and decrease your risk for injury. Try doing the exercises recommended by our trainers to work the important stabilizer muscles in your body.

As you add more functional exercises to your workout, you should see improvements in your ability to perform your everyday activities and, thus, in your quality of life. That’s quite a return on a very small time investment.

Improve Your Overall Fitness. Improve strength, flexibility, endurance, posture, balance, coordination and cardiovascular health while monitoring your progress and fine-tuning your program as you go.

Lose Fat, Gain muscles

Our personal training staff can assist you with any of your fitness needs:
Personalized program design
Health and functional fitness training
Sport-specific prescription and training
Injury Prevention and post-rehabilitation
Fitness and health testing
Goal setting and lifestyle counseling
General nutrition information

Group training area

Remember that your first class only happens once. After attending Group Training three times, you will get into the rhythm of things and will start to feel like a pro. These tips will ensure your success in your first few classes:

• Wear comfortable workout clothing and comfortable athletic shoes.

• Towels and water bottles are on us.

• Some people prefer to wear weight training gloves, but they are certainly not essential.

• Arrive 15 minutes before class and introduce yourself to the instructor. The instructor will help you set up your equipment, provide starting weight recommendations, and answer any questions you may have to help put you at ease.

• It is not essential that you be upfront but stands near the center of the room and where you have a clear view of the instructor.

• Your instructor will coach you and include exercise options to ensure your success.

• You should feel comfortable stopping at any point in a track, either to rest or adjust your weight.

• Speak with the instructor at the end of class to ask questions and to check in on your experience.

What is EMS training?

EMS stands for Electric Muscle Stimulation. Technically, EMS is a total body workout with body current. In this context, it might be helpful to know that our muscles contract through electric impulses (bioelectronics) in normal state. The EMS training makes use of this effect. By employing hardly noticeable external electro impulses, the natural effect is additionally intensified and an effective training can be achieved.

What are the benefits of EMS?

EMS training is in gyms, wellness and beauty centers, as well as in competitive sport, rehabilitation, and medicine. Elite athletes use EMS in addition to their training in order to improve their strength and speed. Physical therapists make use of EMS for joint-sparing muscle formation and for targeted back exercises. Personal trainers, gyms and beauty centers concentrate on the fitness and beauty aspects: body shaping through muscle formation and catabolism of fat, stimulation of metabolism and tightening of connective tissue.

Can you do EMS training in the long term?

Yes. You should workout in long term and as regularly as with conventional training. The strength of the muscles can only be maintained by training regularly. If you do not workout over an extended period of time, the muscles will be reduced to the original status. Just like with conventional strength training.

Why is the EMS training much more effective the conventional weight training?

The EMS full-body workout activates over 90% of the muscles fibers at the same time during each contraction! As opposed to conventional weight training, deeper muscles are demanded, as well. That enhances Intra- and intercellular coordination. Therefore, the training produces an effect much more rapidly and effectively than conventional weight training. The training effect with EMS training can be up 18 times better than with conventional weight training.

Is stimulation current dangerous?

No. Training or therapy using low-frequency current stimulation is not dangerous. Why? Our muscles work constantly. During this process, small intrinsic electric pulses initiate every movement. During the training with current stimulation, this pulse is simply fortified by the additional pulse from outside. Therefore, the impulse does not seem foreign to the body.

What special requirements do I need to use ESM?

You do not need any special requirements in particular. Every healthy person can make effective use of EMS. Just in specific cases of pre-existing conditions or acute sickness, which exclude heavier physical loads or sport, doing EMS training is not allowed. That includes acute febrile diseases or the wearing of a cardiac pacemaker etc. All possible contrary indicators will be excluded in a personal conversation prior to the training.

How much time can I save with EMS?

Leisure time is valuable – too valuable to spend it with time-consuming and ineffective training sessions. JustFit combines the aspect of time-saving with sporting balance without any compromises. Only one 20-minute training session a week is sufficient for feeling a clear success in a few weeks

What benefits does the EMS full-body workout offer?

While the muscle works, the local congestion is intensively stimulated. The increased blood flow has a positive effect on the skin, the body is toned and cellulite can be reduced effectively. After the training, you will feel relaxed and refreshed. EMS training also improves the physical performance: you feel more flexible, healthier, and you tire less quickly. Compared to conventional training, EMS offers the advantages of an intense workout in much less time.

Can I lose weight with EMS?

Yes. In the first phase of the training, you will lose centimeters and in the second phase, fat depots are attacked. You will also burn more calories in everyday life because of the increased muscle activity, which means that the energy consumption increases. Thus, the training success is amplified and in addition, girth and weight are reduced. EMS training is a perfect complement to a dietary change in order to support weight- and girth loss effectively.

When can I see results?

You already feel vitalized after the first training session. Visible success, such as a better posture usually adjusts within few training sessions. Girth loss, power increase and improvement of your skin’s appearance will permanently be measurable or visible within four or six weeks – of course always depending on the physical condition at the beginning of the training and nutritional behavior. We recommend one to two 20-minute training sessions a week at the most.

EMS for belly, bottom, and legs?

For almost every woman B-B-L are three familiar letters. Gloss magazines promote a clear image of women with perfect skin, clear lines and a female silhouette that does not match most women. The EMS training offers a gentle and lasting improvement. It brings the trunk and leg muscles in shape, revitalizes connective tissue and improves or even eliminates cellulite

Does EMS training make sense for couch potatoes?

EMS training makes a lot of sense for couch potatoes. It encourages exactly this group of people to exercise again, who have not done sports in years; therefore, it is a good start to incorporate exercise and bring impetus in your daily life. You get to know your body better, the joy of physical activity returns and you feel how and when every muscle is strained.

Is quick muscle growth possible with EMS?

Yes. You can achieve maximum success with EMS training that cannot be achieved with conventional training in such short time because many muscle groups are used at the same time and the joints are spared. Muscles growth (hypertrophy) is quicker to achieve. It is important to know that the hormone level is essential: training males build up muscles (hormone: testosterone) and training females tighten muscles (hormone: estrogen).

Does the electric current have any side effects?

No, according to official studied, there are absolutely no negative side effects for sport-healthy humans. On the contrary, there are a lot of positive epiphenomena. Electro treatments are also a recognized part of classical techniques in physiotherapy since the 1950s.

Can this electric current harm my heart?

No. The low-frequency impulse exclusively activates the striated skeletal muscles. Organs and the heart are not reached.

For Muscle Re-Education

Electrical stimulation is also used for re-training muscles that are having trouble contracting. Though used for various conditions, it is commonly used for people who have had a stroke or an orthopedic surgery. Many times these patients have trouble trying to move a muscle or joint. When the electrical impulse is sent into the muscle tissue with e-stim, under the appropriate settings, the muscle can contract without the help of the patient. Doing this while having the subject actively try to contract the muscle can sometimes get the brain to re-learn how to contract the muscle on its own.

State of the art fitness equipment. FIT23 Gym Dubai is about fitness and overall better health for everyone. We have the best Personal Trainers to help you on your journey.

Group Classes in Dubai Marina Functional Training, Strength and Conditioning, Rehabilitation, Nutrition Planning, Massage, Spa, Hair, Nails. All of it under one roof

FIT23 Group Training combines traditional strength exercises with the hottest functional training moves to make you fitter and stronger. High-rep training, athletic movements, and a periodized training approach are key components of this results-driven workout. Add to this dynamic and motivational music and it simply is the most fun you’ll have strength training.

&Pebbles Massage and SPA

Relax with a massage

Candles & Pebbles SPA offers a luxury approach to beauty and wellness. Our spa therapists are artisans of rejuvenation, allowing you to fully unwind.

We are committed to providing you a rejuvenating experience that integrates health and wellness in an urban environment while providing an oasis of calm and luxury away from the hustle and bustle of the city.

What a wonderful day to work out on FIT TerraceContact us for personal trainingspersonaltrainerdubai fitdubai groupfitness dubaimarina dubaifitfam dubaifitness fitnessdubai dubaimarina

EMS Dubai by FIT23 IN DUBAI MARINA

Electro Muscle Stimulation can be used as a training and as a beautifying tool it’s intended use conditioning and strengthening healthy muscles.

The impulses are generated by a device and delivered through electrodes on the skin directly above the muscles to be stimulated. The impulses cause the muscles to contract, so the result is similar to the actual movement of the muscles. It’s the 21st-century training: FIT23 EMS Dubai training.

EMS Dubai FIT23 uses muscle stimulation to achieve stronger and more intense muscle contractions than a voluntary exertion can achieve alone. Depending on your fitness level and individual goals, you can build muscles and achieve better definition while also making them stronger and more responsive.

Your muscles simply become more efficient.

Learn more about EMS
The Benefits of EMS by FIT23

Save Time

As all muscles work simultaneously, you’ll spend only just 20 minutes with training.

Shape your Body

It allows training the whole body simultaneously by the contraction of more than 600 muscles, and all at an intensity of activation much higher than that of conventional training so they get results much faster and easier.

Relieve Joints

The electric impulses work on the muscles directly, there is no pressure on the joints, so they are not over worked – as it is often the case with weight workouts.

Balance out the muscular system

The built in electrodes can stimulate and develop all the muscle groups or just selected ones if desired, so the otherwise ’weaker links’ of the body can be strengthened.

Achieve toned body

Since it is an effective strengthening workout, it transforms how the body uses up calories. It is a very effective tool for the shrinking of body part circumferences and fat deposits under the skin.

Always attended by a personal trainer

Don’t worry, you are in good hands. Our certified personal trainers are always with you to make sure you are doing your workout as safe and efficient as possible

Look Good

87% of participants reported significant visible effects in body shape and a more positive perception of themselves

89% felt more firm after the training

81% of the participants achieved 4% body fat reduction within 6 weeks of EMS Dubai Training

Women lost an average of 1,5 cm from their waist and hips

Overweight persons lost an average 3,5 kg and 9% body fat after 6 weeks

Seniors over the age of 65 lost 6,9% of their abdominal fat

Post Pregnancy Fitness

Getting into shape after pregnancy can be a difficult journey and EMS is one of the fastest ways to achieve the results you want in the safest, most effective way.

The main benefit appeared to be an indirect strengthening of the pelvic floor muscles through the stimulation of the adductors, as well as the nerves that supply the pelvic floor muscles, which run past the areas with the electrodes for the abdomen and buttocks. Over 90% of the group who trained intensively showed significant improvements in their symptoms.
Reducing cellulite

Cellulite reduction is also enhanced by the compression effects of FIT23 EMS Dubai garments during your exercise program.

Anti-cellulite treatment needs activity and stimulation. Instead of only treating the surface, XFIT23 activates the muscular and connective tissue in its entirety which leads to better circulation and the reduction of superfluous fat cells, as well as ridding your body of metabolic waste. The result is a firmer, tighter body!

IMPROVED CIRCULATION

EMS Dubai training enhances circulation through all connective tissue which helps improve skin tone; the removal of metabolic byproducts and toxins in the lymph glands. It also helps stimulate internal organs and peristalsis. Wellbeing made easy!

AVERAGE RESULTS IN 3 MONTHS

9% bodyfat lose
30% Increase strength
34% Increase Muscle endurance
92% from muscles are working
88% from the users had no more back pain

RECOVERY WITH EMS

EMS Dubai can play a role in the rehab of a variety of injuries and is used extensively in clinics to treat the VMO with knee cases. Often, effective treatment including EMS can have the athlete back in action within days.

FIT23 Personal Trainers are certified through the best Fitness Certification Boards in the world. Our experience, education and ability to creatively adapt to our client’s personal needs has set us apart from other Training Facilities. Whether you’re a competitive Athlete or have just begun your journey to get fit, we will create an exercise program tailored to your needs.

12 weeks transformation program

Dropping excess weight is good. Dropping weight and picking up muscle is better. This three-month workouts are designed to transform your body into fit in 90 days.

We developed 12-week transformation programs for all of your needs.
Whether you need to lose weight or gain muscles or just get into shape in general, be sure that you will get results.

3 to 6 times per week workouts with our leading personal trainers 1:1
Individual Nutrition plan
Body composition assessment each month
Easy monthly payment
Price starts at 2800 AED/month (VAT not included)

Personal Training 1:1

At FIT23 Gym Dubai we use sport-specific conditioning, intense full body circuits, strength training and endurance training in our custom personal training workouts. These high-intensity workouts can be performed by any person looking to improve their fitness. Our personal training programs are guaranteed to produce the results you need.

Personal Training Programme Benefits & Pricing

Monthly costs for our transformation programmes start at 2,800 AED per month.
Our Body Transformation programmes include all the following benefits:

Initial assessment, nutritional programming, and reporting
3x per week personal training
Bodyfat retests & nutritional programme updates
Unlimited access to group classes
Complimentary parking
Free Post-workout protein shakes
Access to studio for individual training
20% discount on all SPA Treatments

Semi-Private Training Programmes

We also offer semi-private training which allows you to share your sessions with a few friends. If you have a more specific goal, a schedule that doesn’t allow you to make the group class times, or just feel more comfortable working more closely with a personal trainer this is a great option for you.

With your one on one or semi-private training, you will get the full focus and attention from your personal trainer who will design the best program, encourage and support you, and ensure you achieve your goals.

Private and semi-private sessions are 2 to 6 days per week.

Semi-private groups are limited to 4 members
Initial assessment, nutritional programming, and reporting
Bodyfat retests & nutritional programme updates
Unlimited access to group classes
Complimentary parking
Free Post-workout protein shakes
Access to studio for individual training
20% discount on all SPA and Treatments

Ladies Only Training

FIT23 Gym Dubai is proud to be able to offer ladies only personal training, small group training and personalized group classes designed especially for women.

Initial assessment, nutritional programming, and reporting
3x -6x per week personal training
Bodyfat retests & nutritional programme updates
Unlimited access to group classes
Complimentary parking
Free Post-workout protein shakes
Access to studio for individual training
20% discount on all SPA Treatments

Pool area

Nothing like taking a refreshing swim to beat the summer heat or having a recreational activity that the entire family can enjoy together. Unwind in this spacious area with mocktails, overlooking stunning views while the children enjoy themselves in the kid’s pool.

Light and healthy dishes are yours for the enjoying at the Lounge Pool Cafe on the pool deck. Take a plunge in the pool while sipping on some of our signature beverages prepared right at the poolside for your delight.

One of our most popular programs! Iconic Burn is designed to do just what it says on the tin: we are going to help you burn the most calories possible in one hour. We combine a variety of weights, body weight and cardio movements in a high-intensity atmosphere with pumping music and energetic coaches.

If you’re looking to come in, work as hard as possible for one hour and leave knowing you had nothing left, this is the one for you. This is intelligently-designed, high intensity interval training that keeps you coming back for more every time.

Zumba

Zumba is a worldwide phenomenon that has taken the fitness and dancing world by storm! With varied choreography, incredible music and the best instructors in Dubai, our Zumba experience is second to none.

By the end of this high intensity hour, you’ll get an amazing workout and won’t even realise it. Our instructors take your experience seriously and we promise you can’t have more fun working out than this.

Nutrition Program

If you haven’t heard it before, then it’s time to realise: nutrition make up at least 80% of the results you’ll get, no matter what training you do. We know that it can be a minefield out there: What should I eat? When should I eat it? Are carbs good or bad? Should I be using low-fat milk?

We strip all of this information (and misinformation) down for you and provide no-nonsense, easy-to-follow nutrition plans. After our initial discussion, we will put together a plan for your needs and guide you through it with the help of our entire coaching team. Need to change something? Don’t worry, our plans are adaptable to any nutritional demands you might have.

Don’t worry, we are also not going to force you to starve yourself or weigh your food for every meal or even stop eating out. Your eating habits need to fit around your life- that’s why we are giving you a new “plan to eat for life”, not a short-term diet.

Specialized Training

Lower Back Fix

In short- this program will help get you free of back pain. This program was designed in partnership with thelowbackfix.com, back rehabilitation experts out of the USA. Nearly 80% of the western adult world now suffers from some kind of back pain. 80%! That’s not normal.
And you can’t stop training or it’s only going to get worse. We work hands-on with you to make sure you learn how to move correctly (all the time) so that not only do you stop feeling pain, but you are able to train the way you want to.

It’s going to take commitment from your part as well, but if you’re willing, we will get your back pain-free and ready for action again.

Personal Training

If you need or want a personal approach to your training, we are not afraid to admit that our trainers are the best in Dubai. Nobody knows better how to design and deliver a program that fits your needs while getting outstanding results. Our trainers always have a minimum of 5 years of experience in the industry and a history of getting incredible results for all types of clients.

No matter what your goals are, we can give you the exact directions you need to achieve. If you are willing to commit to getting in the best shape of your life, then we will guide you there. Not sure if we can work with your specific demands? We’ll set up a free session with your coach to put your mind at ease and tell you exactly how we can get you to look better than you ever have.

Transformation

Do you have a specific goal in mind? Something you want to achieve but you need to get it done in a certain amount of time? This is the big daddy of all the Iconic Fitness programs. You get access to EVERYTHING we offer, plus 3 group personal training sessions per week.

We will custom-build a training, nutrition, sleep and stress program just for you to help you look better than you ever have. Want to lost 10kg or more? Want to start training again after a long time off? Want to learn how to eat AND train for the best results? You get access to all of our coaches’ expertise with this program. We are determined to help you transform into the best You possible!

Strength Training

CrossFit

Simply put, CrossFit is the “sport of fitness.” Sounds crazy, right? Maybe not. CrossFit has turned the boring, mundane yet necessary task of “working out” into a sort of game.

Now it’s time to break out and maximize your true potential. We train your body to be capable of taking on any physical challenge life throws at you. Don’t want to make more than one trip into the house with an armload of groceries? We’ve got you covered. Need to sprint across the parking lot at work so you’re on time? No problem! Want to jump over tall buildings in a single bound? We can work on that too.

CrossFit Elements

Have you heard CrossFit is great and you’d love to try it out…but you’re afraid that you aren’t fit enough or won’t know what to do? Don’t worry, we’ve got you covered with our Iconic Elements program!

In two weeks, this program will introduce you to everything that you need to know to join in with our CrossFit classes. You’ll learn the basics of all the fundamental body-weight movements (squats, push ups, pull ups, etc). Once you’ve mastered that, you’ll move to learning the best way to lift weights safely and effectively. You’ll also get nutritional tips and an introduction to our amazing community at Iconic Fitness!

Strength and Conditioning

If you’re interested in specifically getting stronger, lifting heavier and doing more pull ups than ever before, this is the program for you. We have specifically crafted this program after years in the fitness industry to help you smash through any plateaus and get you performing better than ever.

It’s a fact that every other type of fitness and sport is improved if you improve your strength! That doesn’t mean you need to get bigger (although we can help with that too), just increase your strength to body weight ratio. And your fitness doesn’t need to suffer! Using barbells, sleds, tire, sandbags and just about anything else you can think of, we’ll get you great results and have a blast doing it.

Programming to gain strength (while maintaining a great base of fitness) is an art- and in the realm, we are like Picasso. Follow our programming and we promise your performance will be better than ever!